Make sure every campaign you create is on point - every time.
May 2021
The best marketing campaigns have a few things in common.
They are:
Clear
Compelling
Correctly Targeted
Too often, amateur and seasoned marketers alike forget the critical steps of making a successful marketing campaign. Here are three missteps and how to avoid them:
Mistake 1: Confusing. Unclear. Wordy.
Less is more when it comes to written content. Although you need enough information to get your point across, especially when it comes to tag lines, headlines, and advertisements, shorter is better. Use bullet points instead of sentences where you can; condense your phrasing; get to your main point quickly.
Mistake 2: Boring. Easy to ignore.
As a marketer, your goal should always include moving a person from awareness to action. Initial marketing pieces form a critical part of this path because they should spark interest and show a way forward. Whether you want someone to click on a website, buy a product, visit a destination, or make a call, you always need to capture their attention and outline their path forward.
Mistake 3: Wrong audience
No matter how clear or compelling you make your marketing materials, you will fall flat if you don't target the right people. Before you even begin developing a marketing campaign, you should ask yourself, "Who am I trying to get this information in front of? What do they care about?" Much of this is just common sense. You probably wouldn't market dog food to someone who only has cats, or a new car to someone who doesn't drive. Think similarly for your own products. Make sure that you know who the target demographic is and what would make them interested in you.
If you avoid these three mistakes, you're well on your way to a successful marketing campaign. And if you find yourself needing a sounding board along the way, we're here to help.